Facts Up Front Featured on Lifetime 

WASHINGTON, D.C. – A Lifetime show airing this month features Facts Up Front and how this innovative front-of-pack labeling can help people shop for food and prepare balanced and healthier meals.

The Balancing Act segment first aired today and will be broadcast again on October 15 in addition to being broadcast in syndication in local television markets across the country.

Facts Up Front is a voluntary initiative created and led by the Consumer Brands Association, which represents the nation's leading food, beverage and consumer goods companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers. The facts such as calories, saturated fat, sodium and sugars on the front of food and beverage products are grounded in consensus nutrition science and are straight from the Nutrition Facts Panel. Products bearing the Facts Up Front label are in stores nationwide.

The Balancing Act segment on Lifetime is hosted by Olga Villaverde and features registered dietitian, Kimberly Kirchherr. It provides an overview of the Facts Up Front initiative, explaining how it can become a part of any shoppers’ current habits. Villaverde and Kirchherr take viewers through the full meal time experience- starting at the grocery store and continuing through meal preparation and serving. The segment gives viewers a simple, easy to follow explanation of what Facts Up Front is, why it is beneficial and how it can become a part of their routine.

The segment can be viewed here: http://www.thebalancingact.com/facts-up-front/. 

 

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Based in Washington, D.C., the Consumer Brands Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe.

Founded in 1908, Consumer Brands Association is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day. The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders.

In keeping with its founding principles, Consumer Brands Association helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle. The food, beverage and consumer packaged goods industry in the United States generates sales of $2.1 trillion annually, employs 14 million workers and contributes $1 trillion in added value to the economy every year. To learn more, visit consumerbrandsassociation.org.