Facts Up Front is a voluntary initiative led by the Consumer Brands Association, which represents more than 300 of the nation's leading food and beverage companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers.
In recent years, the food and beverage industry has:
• Introduced more than 30,000 healthier product choices with reduced calories, fat, sugar and sodium.
• Through the Healthy Weight Commitment Foundation (HWCF), we have removed 6.4 trillion calories from the U.S. marketplace since 2007.
• Adopted robust guidelines governing food and beverage ads on children’s programming. Because we adhere to strict nutrition guidelines, 100 percent of ads seen on children’s programming today are for healthier product choices and better-for-you products. Those guidelines have been extended to cover online and mobile advertising, including company websites, games, mobile devices and other electronic marketing.
• Spent millions of dollars on active lifestyle promotion and community grants to promote physical activity. The industry also develops and promotes health and nutrition solutions in schools and in the workplace.
Facts Up Front is the food and beverage industry’s most recent contribution to this effort. It was developed in response to First Lady Michelle Obama’s request that the industry move farther and faster to provide consumers with the products, tools and information they need to construct a healthy diet for themselves and their families.
It is one of several significant anti-obesity initiatives of the grocery manufacturing and retail industries and is grounded in nutrition science, including the Dietary Guidelines for Americans (developed by the U.S. Department of Agriculture and the Department of Health and Human Services).
About Consumer Brands Association
The Consumer Brands Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. The association and its members are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions.
The Food Marketing Institute (FMI) unites the entire food distribution community – from the largest nationwide chains to the smallest one-store companies – into one common bond. Representing 1,500 food retailers and wholesalers, FMI conducts programs in public affairs, food safety, research, education and industry relations for the purpose of maintaining and improving a system to distribute groceries that best serves the needs and wants of consumers across America.
The Facts Up Front Label Education Advisory Panel is a body of external, third-party advisors who provide expert counsel and perspective to help guide this important consumer education program. The panel includes experts with diverse health, nutrition and medical backgrounds, including culinary and nutrition education, medicine, nutrition sciences, exercise physiology, behavioral nutrition and public health.» View Panel