Facts Up Front labels display how many calories and how much saturated fat, sodium and sugar is in each serving. Some labels may also provide information about other good nutrients, such as fiber and calcium. To learn more, check out our interactive label.

Facts Up Front is a voluntary initiative led by the Consumer Brands Association, which represents the nation's leading food and beverage companies, and the Food Marketing Institute, which represents more than 1,500 food wholesalers and retailers. The facts are grounded in consensus nutrition science and are straight from the Nutrition Facts Panel that you're used to seeing on the side or back of food packages. 

Products bearing the Facts Up Front label are already in stores, and in the months to come, you'll see Facts Up Front labels on more and more of your favorite foods. To learn which of America’s leading manufacturers and retailers are participating in Facts Up Front, click here.


Get to Know the Label

Click here to explore an interactive Facts Up Front label to learn which nutrients are featured and why each one matters to your health.

Facts Up Front in Action

Click here to see examples of how Facts Up Front labels appear on food and beverage products.

About Consumer Brands Association & FMI

Meet the Consumer Brands Association and the Food Marketing Institute, which worked together with their members to launch Facts Up Front.

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Read press releases and news about Facts Up Front, and find additional media resources.

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Research & Resources

Find research about food labeling, as well as additional resources for information on daily nutrient needs.

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