Today’s busy consumers want convenience. Facts up Front® has been delivering at-a-glance product information for more than a decade. Created by the food industry and retailers and led by the Consumer Brands Association and FMI – The Food Industry Association, Facts Up Front is a voluntary labeling initiative that summarizes important nutrition information from the Nutrition Facts Panel (found on the back and sides of packages) in a simple and easy-to-use format on the front of food and beverage packages.
The nutrient facts are straight from the Nutrition Facts Panel Nutrition Facts Panel that you're used to seeing on the side or back of food packages. Brands are required to provide helpful product information by the Food and Drug Administration, the federal agency that regulates food and beverage products. Facts Up Front is designed to help consumers compare products and make more informed choices when it comes to several key nutrient facts.
Facts up Front labels display the number of calories and the amount of saturated fat, sodium and total sugar contained in each serving of a food or beverage product. Some labels may also provide information about other good nutrients, such as dietary fiber and calcium.
What type of nutrition information does the Facts up Front Icon provide? Facts up Front labeling highlights information about calories, saturated fat, sodium and sugar – nutrients the Dietary Guidelines for Americans recommend limiting in the diet. The four nutrient facts are always presented together as a consistent set.
In addition, manufacturers may also include up to two “nutrients to encourage.” These nutrients — potassium, fiber, protein, vitamin A, vitamin C, vitamin D, calcium and iron — are needed to build a “nutrient-dense” diet and are highlighted in the Nutrition Facts panel. These “nutrients to encourage” can only be placed on a package when a product contains 10 percent or more of the daily value per serving of the nutrient and meets the FDA requirements for a “good source” nutrient content claim.On small food packages with limited space, one nutrient fact may be used, representing calories in a serving of the food and beverages.
Get to Know the Label
Click here to explore an interactive Facts Up Front label to learn which nutrients are featured and why each one matters to your health.
Facts Up Front in Action
Click here to see examples of how Facts Up Front labels appear on food and beverage products.
How Facts Up Front Helps
Obesity is a serious problem in the U.S. This infographic shows how Facts Up Front can make a difference by helping Americans build healthier diets.Learn More